Does LegalZoom Handle Its Own Trademark Registrations?

LegalZoom offers trademark filing services, so naturally, when it comes to its own trademarks used to promote this and other of its online, non-attorney document preparation services, it trusts these to its in-house team, the same ones used by its customers, right?  

Wrong.  According to publicly available U.S. Trademark Office records, LegalZoom.com is currently using Bryan Cave, a large law firm, to register its new trademarks and maintain its existing marks.

Click the image below to view one example:

You may want to consider following Legalzoom's lead and engage a trademark attorney to register, maintain, and advise your small business regarding trademark matters.